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Apple
A consumer tech company emphasizing private, on-device AI through its custom silicon.
Definition
Apple is a consumer technology company that emphasizes on-device AI, running models on user hardware so data does not leave the device. Its custom M and A series chips include a Neural Engine that speeds up the running of AI models. Apple Intelligence is its system-level feature set covering writing, image generation, and Siri, using local models and a Private Cloud Compute service for larger tasks.